Illustration and identity design for the 2016 Small Business Festival. The illustrations and design were used throughout the campaign and rolled out across their 56 page program, print, digital and advertising collateral.
Produced while at Studio Binocular who have a long-running relationship with Small Business Victoria.
Hero illustration/creative for the campaign.
Secondary hero illustration/creative for the campaign.
Adshels were up around the city of Melbourne for the duration of the campaign.
Festival program cover and back cover (two custom illustrations).
Internal spreads.
Internal spreads.
Internal spreads.
Internal spreads.
Social media and advertising takeover.
Advertising website takeover skin.
eDM with custom illustrations.
Entire suite of custom chapter illustrations used throughout the Small Business program. Each graphic was specifically tailored to the chapter content.